A successful sponsorship engagement will live or die by the activation which supports it. Too often, deals are done with no real thought up front to how a business may wish to activate using the rights down the line.

This then leads to the classic "I thought we could do that..." discussion and a nasty shock when the business discovers the rights may not be 'fit for purpose'.

We can help by:
- ensuring that potential activations are built into the rights as far as possible
- ensuring the activation strategy is thought through, tested and refined in advance

If required, we can then work with you to ensure the necessary measurements are in place so that you can demonstrate back to your business that this is time and money well spent.

A successful activation typically requires an additional 20-50% (sometimes more) of the fees you have spent on the initial sponsorship. In short, you are wasting money in sponsoring an activity or acquiring rights unless you also invest in exploiting that sponsorship... unless of course, your business is a charitable foundation?!?